It sells over 200 personal care and wellness products through its own website, app and platforms like Amazon, Flipkart, and Nykaa. The company has grown to be a $50 million (Rs 350 crore) enterprise, and its brand, To date, WOW, is a hit in both the Indian and international markets.
#DISNEY INSIDE OUT THOUGHT BUBBLES GAME SKIN#
Wow Skin ScienceĪrvind and Ashwin Sokke Manish and Karan Chowdhary are two pairs of brothers who made their dreams come true through this company. It is also expanding its product portfolio by entering the hair care market. The company appears to be in a strong position, with a claim of Rs 140 crore in annualized revenue and 400 per cent growth in the previous year.īy the end of this year, the beauty products start-up intends to increase its point of sale from 10,000 to 35,000.
#DISNEY INSIDE OUT THOUGHT BUBBLES GAME OFFLINE#
This helped both companies to co-create, launch and market beauty products via 45,000+ influencers PoPxo had.ĭuring the pandemic, My Glamm increased its offline presence from 500 to 10,000 POS in Tier-2,3 markets.īy increasing the size of its distribution team, the venture able to reach chemists and other mom-and-pop stores in this market. To sell beauty products at scale, My Glamm acquired POPxo, a digital community for millennial women in 2020. This training course costs between 5,000 and 1.2 lakh rupees for periods ranging from two days to six months. Its training academy offers courses in beauty, hair, and makeup, generating extra revenue.
MyGlamm also operates its own training academies besides its beauty services. The company generates 99 per cent of its sales through its own platforms, unlike other brands relying on e-commerce platforms. MyGlamm offers over 600 cruelty-free and vegan products in makeup, skincare, and personal care. Three primary reasons responsible for this exponential growth are: India's beauty and personal care market expected to be $28 billion by 2025, growing at an 8.1% CAGR, as stated by Avendus. Here are the List of top D2C brands in India we're going to cover in this post:ĭata Source: Avendus | IBEF | Inc42 Datalabs We've curated a list of these new-age 50 D2C startups that had the greatest market impact in this space. are challenging brands like Himalaya, Unilever, ITC etc. New-age brands such as Mamaearth, Sugar cosmetics, Licious etc. In past few years, More than 800 new-age brands from India gone Direct-to-Consumer, by eliminating the middlemen.
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